You have a product or service, and you want to raise awareness. Are you ready? Let’s explore a little bit of that process today. Inbound marketing is great for increasing your marketing return on investment – MROI. I’ve explored it quite a bit this year, especially in the wonderful, automatable HubSpot CRM. However, as good… Continue reading Know Thyself, that you may Sell
You’ve very likely heard the refrain before that “Things aren’t made like they used to be.”
Is it a great conspiracy when your phone charger cables or toaster fail?
Good design. It wins over our hearts and turns good products into great products. But how do you elevate designs from good to great? An important thing to consider is inclusiveness. Great design considers the total environment in which experiences occur, and it offers intuitive, comfortable function with form. Maybe you’ve seen powerful advertising before… Continue reading The Joy of Universal Design
For a long time, we Americans have been friends with Puerto Rico and others, but not with another close-by nation, oh-so-close to Florida. The end of the trade embargo with Cuba can probably allow a freer exchange of goods, services, ideas, and money to cross the channel down there, to the benefit of the U.S.… Continue reading Bees and the Embargo
How do you go from getting your business information entered in the phone book and Google Maps to having your logo trigger thoughts of you as a leading player and trusted solutions provider in your industry? Building brand equity takes work from your teams and managers, and it takes time. You need to design and… Continue reading Steering Your Brands
Do you make or consume modern art? My family recently visited such a museum – it’s something I regularly come back to because I always know that my perception of my environment before and after is always subtly adjusted. I subscribe to the belief that anything can be art, and that its quality of being… Continue reading Automatic Art
In a sea of information, how can B2B prospects notice you? In this article, I’m considering social media process and content strategy to get people to read and follow through with a conversion in B2B marketing – hopefully beyond just a like, retweet or +1 to include actions such as signing up for a newsletter… Continue reading B2B Content Marketing and You