Crowdfunds and You

You’ve probably heard of Kickstarter, and how it’s a great platform for creators to get projects funded. There are a lot of interesting ideas and success stories that have come from the site, and according to this article, there’s only a 9% failure rate for projects that have met or exceeded their target for donations.… Continue reading Crowdfunds and You

Your Copy in the Wild

Branding products for shelves and physical distribution to retail outlets is inherently riskier than doing so online. I see funny things out in the world and web sometimes that reinforce this. Packaged products from America often come with little stickers modifying text by the time they’re on Korean store shelves. Curiosity has led me to… Continue reading Your Copy in the Wild

Collisions of Crowds

“The madness of crowds comes from like-minded people who are all wrong.” This is a memorable quote from Scott E. Page, an American social scientist and Leonid Hurwicz Collegiate Professor of Complex Systems, Political Science, and Economics at the University of Michigan, whose Model Thinking course I took through Coursera. From this, I have taken away that we… Continue reading Collisions of Crowds