Your Copy in the Wild

Branding products for shelves and physical distribution to retail outlets is inherently riskier than doing so online. I see funny things out in the world and web sometimes that reinforce this. Packaged products from America often come with little stickers modifying text by the time they’re on Korean store shelves. Curiosity has led me to… Continue reading Your Copy in the Wild

Collisions of Crowds

“The madness of crowds comes from like-minded people who are all wrong.” This is a memorable quote from Scott E. Page, an American social scientist and Leonid Hurwicz Collegiate Professor of Complex Systems, Political Science, and Economics at the University of Michigan, whose Model Thinking course I took through Coursera. From this, I have taken away that we… Continue reading Collisions of Crowds

Qualities of a Quantity

I just read that Pokémon Go developer Niantic is collaborating with Starbucks to make thousands of their locations Pokémon gyms nationwide. It begs the question, ‘Why?’ The game launched back in the summer and exploded in popularity, but according to this article, the game had already stumbled and lost a vast swath of its player… Continue reading Qualities of a Quantity

The Money Game

Change in industry is normal, and expected. It’s also sometimes difficult to digest. I read the other day an opinion piece in the New York Times that described the economy, firms, and jobs with the metaphor of a vertical parking structure, wherein the seats in the cars are jobs, and the cars come and leave… Continue reading The Money Game