Know Thyself, that you may Sell

You have a product or service, and you want to raise awareness. Are you ready? Let’s explore a little bit of that process today. Inbound marketing is great for increasing your marketing return on investment – MROI. I’ve explored it quite a bit this year, especially in the wonderful, automatable HubSpot CRM. However, as good… Continue reading Know Thyself, that you may Sell

Your Copy in the Wild

Branding products for shelves and physical distribution to retail outlets is inherently riskier than doing so online. I see funny things out in the world and web sometimes that reinforce this. Packaged products from America often come with little stickers modifying text by the time they’re on Korean store shelves. Curiosity has led me to… Continue reading Your Copy in the Wild