B2B Content Marketing and You

In a sea of information, how can B2B prospects notice you? In this article, I’m considering social media process and content strategy to get people to read and follow through with a conversion in B2B marketing – hopefully beyond just a like, retweet or +1 to include actions such as signing up for a newsletter… Continue reading B2B Content Marketing and You

Crowdfunds and You

You’ve probably heard of Kickstarter, and how it’s a great platform for creators to get projects funded. There are a lot of interesting ideas and success stories that have come from the site, and according to this article, there’s only a 9% failure rate for projects that have met or exceeded their target for donations.… Continue reading Crowdfunds and You

Your Copy in the Wild

Branding products for shelves and physical distribution to retail outlets is inherently riskier than doing so online. I see funny things out in the world and web sometimes that reinforce this. Packaged products from America often come with little stickers modifying text by the time they’re on Korean store shelves. Curiosity has led me to… Continue reading Your Copy in the Wild