Skills that Raise all Ships

Don’t be hesitant to learn new digital tools. Your studies may teach you not only that tool, but help you with software generally.  This can also be true of programming and societal languages. For example, language researchers have found that being bilingual helps develop early empathy and aids understanding of language as a whole. It’s a… Continue reading Skills that Raise all Ships

Know Thyself, that you may Sell

You have a product or service, and you want to raise awareness. Are you ready? Let’s explore a little bit of that process today. Inbound marketing is great for increasing your marketing return on investment – MROI. I’ve explored it quite a bit this year, especially in the wonderful, automatable HubSpot CRM. However, as good… Continue reading Know Thyself, that you may Sell

B2B Content Marketing and You

In a sea of information, how can B2B prospects notice you? In this article, I’m considering social media process and content strategy to get people to read and follow through with a conversion in B2B marketing – hopefully beyond just a like, retweet or +1 to include actions such as signing up for a newsletter… Continue reading B2B Content Marketing and You

Crowdfunds and You

You’ve probably heard of Kickstarter, and how it’s a great platform for creators to get projects funded. There are a lot of interesting ideas and success stories that have come from the site, and according to this article, there’s only a 9% failure rate for projects that have met or exceeded their target for donations.… Continue reading Crowdfunds and You