You have a product or service, and you want to raise awareness. Are you ready? Let’s explore a little bit of that process today. Inbound marketing is great for increasing your marketing return on investment – MROI. I’ve explored it quite a bit this year, especially in the wonderful, automatable HubSpot CRM. However, as good… Continue reading Know Thyself, that you may Sell
You’ve very likely heard the refrain before that “Things aren’t made like they used to be.”
Is it a great conspiracy when your phone charger cables or toaster fail?
How do you go from getting your business information entered in the phone book and Google Maps to having your logo trigger thoughts of you as a leading player and trusted solutions provider in your industry? Building brand equity takes work from your teams and managers, and it takes time. You need to design and… Continue reading Steering Your Brands
Do you make or consume modern art? My family recently visited such a museum – it’s something I regularly come back to because I always know that my perception of my environment before and after is always subtly adjusted. I subscribe to the belief that anything can be art, and that its quality of being… Continue reading Automatic Art
In a sea of information, how can B2B prospects notice you? In this article, I’m considering social media process and content strategy to get people to read and follow through with a conversion in B2B marketing – hopefully beyond just a like, retweet or +1 to include actions such as signing up for a newsletter… Continue reading B2B Content Marketing and You
You’ve probably heard of Kickstarter, and how it’s a great platform for creators to get projects funded. There are a lot of interesting ideas and success stories that have come from the site, and according to this article, there’s only a 9% failure rate for projects that have met or exceeded their target for donations.… Continue reading Crowdfunds and You
You’ve probably heard of the ‘4 Ps’ in marketing. How can we rank them in order of importance? I’ve heard the following in my courses: 1st) Product – If you don’t have a great product or service, you need to take more time and make it great. Consumers have little sympathy for something that is… Continue reading Ps and Qs