Know Thyself, that you may Sell

You have a product or service, and you want to raise awareness. Are you ready? Let’s explore a little bit of that process today. Inbound marketing is great for increasing your marketing return on investment – MROI. I’ve explored it quite a bit this year, especially in the wonderful, automatable HubSpot CRM. However, as good… Continue reading Know Thyself, that you may Sell

B2B Content Marketing and You

In a sea of information, how can B2B prospects notice you? In this article, I’m considering social media process and content strategy to get people to read and follow through with a conversion in B2B marketing – hopefully beyond just a like, retweet or +1 to include actions such as signing up for a newsletter… Continue reading B2B Content Marketing and You

Crowdfunds and You

You’ve probably heard of Kickstarter, and how it’s a great platform for creators to get projects funded. There are a lot of interesting ideas and success stories that have come from the site, and according to this article, there’s only a 9% failure rate for projects that have met or exceeded their target for donations.… Continue reading Crowdfunds and You